Creative Arts

How a personal passion for journaling and a natural…

NSBEpreneur Podcast, produced by STEMedia
Show Notes


Episode 2 – Dr. Maeling Murphy (Interview): How a personal passion turned into a lucrative business.

Dr. Maeling Murphy is the creator of, a leading natural hair and lifestyle site, which was started in 2009. She is a wife, mom and an avid learner with interests in healthy living, web development, photography and video production. She earned her Ph.D. in Materials Science & Engineering from the Georgia Institute of Technology in 2015.

Random Fact:

Maeling loves journaling and has kept a consistent journal since the fourth grade.

The Idea:

It initially began as a personal plan to document her natural hair journey and encourage others who were also in the process through online journaling. Once she noticed her growing audience it dawned on her that she could leverage it as a business.

First Steps:

It was a lot of networking in the beginning and so she reached out to several individuals to simple learn from them and find out what they were doing. As she started to share more information on her site she found that more people started to come to her with questions. She then started attending several natural hair events to further connect with companies that were interested in partnering for reviews, advertising, etc.

Early Challenge:

Convincing potential clients of the value she had to offer when there were many others in the industry who were doing it for free.


  1. Create an LLC – Taxes are a huge part of running a business.
  2. Be Confident – Trust your ability, value and what you have to offer the world.
  3. Don’t use the path of others to define success for your own life.

*Book and/or Resource:

  1. Unstoppable: 45 Powerful Stories of Perseverance and Triumph from People Just Like You” Book by Cynthia Kersey
  2. Evernote – organization app

*Books are Amazon affiliate links.

Favorite Quote:

“Start where you are. Use what you have. Do what you can.” –Arthur Ashe

Contact info:

Facebook: /NaturalChica

Twitter: @NaturalChica
Instagram: @theNaturalChica

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